What a great pleasure it was to give a talk on Event Marketing in front of the syn2cat crowd. It was a lovely night, a great crowd and once again it has proven useful to bring contingency material (including projector and speakers, even though those guys have everything).
As requested, I put the script and the slides online. While the slides are not very wordy (I dislike too many words on slides), feel free to have a look at the script. That is, if you understand Luxembourgish.
To put the set into context – this talk was a 101 crash course to event marketing – key definitions, why we do it, who we do it for and basic principles of how to successfully market an event. Feedback is more than welcome, I would be happy to come back with something more specific to talk about. Thanks folks.
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